Membangun Kesadaran Spiritual Keagamaan Generasi Muda melalui Retorika Digital

Abstract

The rapid development of digital technology has transformed the landscape of Islamic communication and preaching (da'wah). Social media and other digital platforms have become important spaces for disseminating religious messages, particularly among younger generations who are highly engaged with digital communication. This study aims to examine the transformation of da'wah rhetoric in the digital era and analyze Islamic communication strategies that can be employed to strengthen religious awareness among young people. This study uses a qualitative library research approach by examining relevant scientific articles, books, research reports, and other academic literature related to da'wah rhetoric, Islamic communication, digital media, youth religious awareness, and digital culture. The findings indicate that effective digital da'wah requires a transformation from conventional one-way communication toward communication that is interactive, persuasive, contextual, creative, and responsive to the characteristics of younger audiences. The use of simple and engaging language, visual content, storytelling, audiovisual media, and interactive communication can increase the accessibility and attractiveness of Islamic messages. Furthermore, the principles of hikmah, mau'izhah hasanah, and mujadalah billati hiya ahsan provide an important foundation for developing persuasive, moderate, humanistic, and dialogical digital da'wah. The study concludes that digital da'wah rhetoric can contribute significantly to strengthening young people's religious awareness when it integrates sound Islamic values with contemporary communication strategies. Therefore, Islamic preachers need to develop digital communication competence, understand the characteristics of young audiences, and promote religious messages that are moderate, inclusive, relevant, and grounded in ethical communication.