Journal of Islamic Communication Studies

Strategi Kesantunan dalam Dakwah

2026-01-21T02:59:15+00:00

The dynamics of da‘wah in the digital era are frequently confronted with the challenge of maintaining ethical communication within fluid public spheres. This academic concern arises from the phenomenon of da‘wah content that often appears confrontational and insufficiently sensitive to the audience’s “face,” thereby potentially diminishing the effectiveness of message delivery. This study aims to analyze the politeness strategies employed in the preaching communication of Gus Iqdam. Adopting a qualitative research design, the study examines three sermon transcripts from Gus Iqdam’s official YouTube channel. Data analysis is conducted using the Politeness Theory framework developed by Penelope Brown and Stephen C. Levinson. The findings reveal that Gus Iqdam predominantly employs positive politeness strategies, manifested through intimate forms of address, humor, and personal storytelling to foster closeness and solidarity with the audience. Complementarily, he applies negative politeness strategies, such as the use of refined language and apologies to respect the personal space of congregants, as well as off-record strategies through analogies and rhetorical questions to convey criticism indirectly. This combination of strategies successfully generates an inclusive, effective, and minimally face-threatening model of da‘wah communication. The study concludes by proposing a contextualized politeness strategy model for digital preachers-one that not only aims to disseminate religious messages but also to cultivate positive and sustainable relationships with audiences in digital environments.

Negosiasi Identitas Islam Lokal dan Citra Global pada Akun Youtube @Xyavieraputri

2026-01-21T04:16:05+00:00

This study is motivated by the growing prominence of digital spaces as arenas for negotiating local identity and global image. It aims to analyze the process of negotiating local identity and global image as represented through the YouTube content of @xyaviera. The research employs a qualitative approach using the semiotic analysis model developed by John Fiske, which operates across three levels of meaning reality, representation, and ideology to interpret visual, verbal, and symbolic signs in the uploaded videos, as well as to examine audience comments reflecting public reception of identity representation. The findings indicate that the hijab is presented as both a religious and cultural symbol that is adaptively negotiated within the global digital sphere. At the level of reality, the hijab and everyday practices represent local Islamic piety. At the level of representation, this identity is constructed through modern vlog aesthetics and global narratives. At the ideological level, the content constructs the meaning of a Muslim woman as modern, tolerant, and self-confident. Local identity is not erased; rather, it is transformed into a hybrid identity that gains international acceptance, as reflected in audience responses expressing both local pride and global appreciation. The study reveals that glocalization is not merely a process of adaptation but an active strategy to expand the meaning of identity within digital spaces. The novelty of this research lies in its in-depth analysis of the glocalization practices of Indonesian Muslim women’s digital identity through the YouTube platform, which has predominantly been examined within the contexts of Western economic and popular culture studies.

Podcast sebagai Media Dakwah Baru di Kalangan Gen Z

2025-12-07T05:16:29+00:00

The development of digital audio media has accelerated the transformation of da‘wah practices, rendering them increasingly adaptive to the characteristics and needs of Generation Z. In this context, podcasts have emerged as a new medium of da‘wah, offering dialogical, reflective, and contextual approaches. This study aims to analyze how podcasts frame da‘wah messages and shape Generation Z’s religious meaning-making within digital spaces. A qualitative approach grounded in the constructivist paradigm is employed to understand the construction of religious reality articulated through podcast narratives. The study applies the framing analysis model developed by Robert N. Entman, examining how da‘wah messages are structured through four framing devices: problem definition, causal diagnosis, moral evaluation, and treatment recommendation. Data were collected through content analysis of the podcasts Millennial Talks and Ngobrol Santai, complemented by in-depth interviews with ten Generation Z respondents. The findings indicate that podcasts frame da‘wah as an inclusive communicative practice that resonates with the lived experiences of Generation Z. They contribute to the formation of digital religious identity, position young audiences as active subjects of da‘wah, and provide a safe space for religious dialogue free from social pressure. The differing framing strategies Millennial Talks emphasizing educational dimensions and religious rationality, and Ngobrol Santai foregrounding personal experience and emotional closeness operate complementarily in strengthening the role of podcasts as contextual and adaptive digital da‘wah media within the contemporary landscape of Islamic communication.

Wacana Tayangan Trans 7 tentang Pondok Pesantren Lirboyo

2025-11-12T14:16:50+00:00

The development of digital media has fundamentally transformed patterns of public communication, including the discourse of Islam in Indonesia. One phenomenon that has sparked widespread public debate is a broadcast by Trans7 depicting the lives of students (santri) at Pondok Pesantren Lirboyo, which generated both support and criticism across social media platforms. This study aims to analyze public sentiment and emotional responses to the broadcast through comments posted on the Instagram account @santrikeren, and to examine how digital discourse is constructed as a form of social representation of the pesantren community. The research employs a descriptive qualitative method with a content analysis approach supported by Orange Data Mining software. Data were collected through the scraping of Instagram comments, followed by preprocessing, sentiment classification, and emotion analysis. The findings reveal that public sentiment is predominantly neutral (55%), followed by negative (34%) and positive (10%) responses. The distribution of emotions indicates the dominance of joy and surprise, reflecting both pride and moral astonishment regarding the representation of pesantren in mainstream media. Discourse analysis further demonstrates that the pesantren public utilizes social media as a space of articulation to produce counter-discourse in response to media framing. These findings affirm that social media functions not only as a space for emotional expression but also as an arena of digital da‘wah that reinforces Islamic identity, ethical conduct (adab), and morality within the modern public sphere.

Identitas Ganda Gen Z di Media Sosial dalam Perspektif Islam

2025-12-07T08:11:54+00:00

This study aims to analyze Generation Z users who maintain two Instagram accounts and construct dual identities on social media platforms. The research employs a qualitative method with a phenomenological approach. The findings indicate that the first account functions as a public space for self-presentation, where users construct an idealized image and manage social expectations. In contrast, the second account serves as a private sphere that allows greater freedom of expression, emotional sharing, and more authentic self-disclosure without the pressure of external judgment. Drawing on Self-Disclosure Theory and the dramaturgical perspective of Erving Goffman, the analysis demonstrates that Generation Z actively adjusts their identities according to different audiences. From an Islamic perspective, this practice aligns with the principles of safeguarding personal dignity, honesty, and privacy ethics, provided that the use of both accounts does not involve shameful content, reprehensible conduct, or moral violations. This study concludes that the digital dual identity constructed by Generation Z represents a strategy of self-management aimed at balancing the desire to appear ideal with the aspiration to remain authentic. It may therefore be understood as a form of communication ethics that remains consistent with Islamic values.

Representasi Perempuan Berkelas Dalam Podcast: Tinjauan Komunikasi Islam

2025-11-16T11:48:19+00:00

This study is grounded in the view that digital media, while seemingly promoting gender equality and women’s empowerment, often continues to reproduce symbolic ideologies of femininity and class hierarchy. It aims to analyze the representation of “classy” women in the podcast Suara Berkelas bersama Lavina through the semiotic framework of Roland Barthes and the perspective of Islamic communication. Employing a descriptive qualitative method, the research applies Barthes’ three layers of meaning denotation, connotation, and myth, to examine how verbal and nonverbal signs within the podcast construct images of success and female class identity. Data were drawn from selected episodes, focusing on diction, body gestures, intonation, and Lavina’s visual style as the speaker. The findings indicate that Lavina’s soft, measured, and elegant communication style constructs the image of a “modern successful woman” aligned with urban middle-class values. However, beneath the narrative of empowerment lies a myth of performative equality, wherein women’s success is measured by their ability to conform to dominant social norms. The integration of Islamic communication values siddiq (truthfulness), amanah (trustworthiness), tabligh (conveying truthful messages), and fathanah (wisdom) underscores that effective communication should not merely highlight image or lifestyle but must also convey moral messages and cultural da‘wah that promote equality while safeguarding women’s dignity. Accordingly, this study enriches media semiotics scholarship by incorporating ethical and spiritual dimensions, and it proposes an analytical model that integrates modern communication theory with Islamic values in understanding representational practices within digital spaces.

Peran TikTok dalam Membangun Tren Fashion sebagai Media Dakwah

2025-12-07T03:55:09+00:00

This study examines the role of TikTok in shaping fashion trends among Generation Z university students while also exploring the platform’s potential as a medium for da‘wah. The advancement of digital technology and the dominance of visual culture on TikTok have positioned the platform as a primary space for students to seek outfit inspiration, express self-identity, and construct their everyday style. Employing a qualitative method, the research draws on in-depth interviews with ten Generation Z students who are active TikTok users, complemented by direct observation and a literature review. The findings reveal that students become familiar with fashion trends through repeated exposure on the For You Page (FYP), interactions with content creators, and social indicators such as likes, comments, and content virality. The integration of TikTok Shop further facilitates fashion consumption through fast and seamless transactions, although several students demonstrate selective and cautious purchasing behavior. Another significant finding indicates that fashion trends influence not only aesthetic preferences but also the formation of self-identity, self-confidence, and students’ perceptions of appropriate and moderate appearance. Within the context of da‘wah, ethical values such as modesty, neatness, financial prudence, and self-control appear to be internalized in the ways students select and adapt fashion trends. The study concludes that TikTok holds substantial potential as an effective medium for digital da‘wah through visual, creative, and everyday-oriented approaches that resonate closely with youth culture.